CARE Marketing





There are many definitions of marketing, most of them being way too complex.

I’m starting to look at marketing as CARE, the acronym made of the words listed above.

First and foremost, you need people to be curious about what you do, what you sell and the problem you can solve.

Secondly, you must create action for them to take the next step. Perhaps this is signing up for a newsletter or ask for a conversation.

You then need to treat a prospect and indeed, a client, with respect. Provide value, don’t assume and say thank you.

Last but not least, create energy for change.

See, it’s not complex, but so many brands, companies, and organisations get this wrong. Do you care enough?


Don’t be afraid to take some time out once in a while and assess what you are doing and, where you are going.

It’s very easy to be on auto-pilot.

Tweaking aspects of your life and work are essential to living a happier and more fulfilling life.

An easy way to do this is using a notebook, journal or app. Write down what you enjoy the most and also, what you dislike. Then work out how you can do more of the former and less of the latter. Ideally, cut out the latter completely.

If you don’t assess (and tweak), you will never change.

Amazon’s Scout robot

This looks terrific. Amazon has been developing its Scout robot in-house for some time after making a small acquisition of a company who originally developed them. They look identical to the original machine, albeit with the well known Prime logo.

Amazon Scout

“Currently, in Amazon’s trial, the robots are always accompanied by human assistants. Those assistants — and they probably look a bit like robot dog walkers as they trot through the neighborhood — are currently the ones who are taking the packages out of the robot when they arrive at their destination and put it on the customers’ doorsteps. For now, that also means the customers don’t have to be home, though chances are they will have to be once this project rolls out to more users.”

Via TechCrunch

It’s fascinating to also read that they built a real-world environment to test the robots and combine this with computer simulations.

Amazon Scout's robot

I cannot wait to see the Amazon Scout (and drones!) in the UK. However, my only concern is that there are some people who won’t be able to stop themselves from stealing them, vandalising them and generally misbehaving. Sadly this a reflection on society and especially so in Britain right now.

I’m hoping Amazon have something planned for these circumstances. I’m thinking of a partnership with Tazer.

Do not let others define you and your life.

Do not let others define you and your life. Do not be defined by other people’s expectations of you. Do not be defined by time, either by what you’ve done up to this point, as that is the past or by your ambitions, as that is the future.

Tune into yourself and define yourself by being your authentic true self in every given moment. Find out what things feel good for your soul and do that.

That’s your freedom that you have. And it gives you the ballast to resist a world that’s trying to manipulate or categories you in some way.

Nitin Sawhney