CARE Marketing

Curiosity

Action

Respect

Energy

There are many definitions of marketing, most of them being way too complex.

I’m starting to look at marketing as CARE, the acronym made of the words listed above.

First and foremost, you need people to be curious about what you do, what you sell and the problem you can solve.

Secondly, you must create action for them to take the next step. Perhaps this is signing up for a newsletter or ask for a conversation.

You then need to treat a prospect and indeed, a client, with respect. Provide value, don’t assume and say thank you.

Last but not least, create energy for change.

See, it’s not complex, but so many brands, companies, and organisations get this wrong. Do you care enough?